They served well to the high-end mobile customers where bandwidth was not an issue. Social media platforms were there before the Facebook lite. Challenges Before Facebook Lite was Launched It has been thoughtfully designed and developed to provide people faster experience on poor data connections and low-end Android phones.Ĭurrently, 200 million (approx.) people are using Facebook lite worldwide. Later the existing features of the full-blown Facebook app were added to the lite version.Ĭompared to the native app, the Facebook Lite is much lighter and takes just 1.4 Mb (5.4 after installation) as compared to 60 Mb (180 MB after installation) of your mobile space. It is a slimmer version of the Facebook app and was launched on J(9) with limited features. This is a win-win situation for both, the consumers as well as the small businesses. Thanks to its ability to work in low bandwidth, Facebook has increased its monthly active user base from 1 billion in Sep-2012 (8) to 2 billion in June-2017. The number of mobile users has increased manifold and hence the potential customers for businesses.įacebook Lite, a slimmer version of The Facebook App has taken this trend to a new high. In the past few years, social media havs been a powerful platform to drive sales. There are 5 million+ active advertisers on Facebook. While the big players have the liberty to go all out and spend a wholesome amount on the promotions and advertisements, the smaller businesses have to figure out alternate ways. The more effectively you present your products and services, the better your business grows. The growth/survival of any business heavily depends on its reach and communication to the consumers. Why Facebook Lite is Significant for Small BusinessĤ2% of marketer’s report that Facebook is critical or important to their business. Same day their COO Sheryl Sandberg announced that the Facebook Lite App supports businesses manage their page on it. In Feb 2017, Mark Zukerberg shared that the Facebook Lite app has more then 200 million users. This App works very well on 2G connections and low end devices. Facebook Lite, the stripped down version of Facebook mobile app has been gaining popularity the world over among users.
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